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The Future of Sales and Marketing

Posted in ELCC, on April 13, 2023

These past 24 months have forced our companies to do things differently – most notably the approach to B2B sales and marketing. We are already seeing companies transform their organizations’ sales strategies, processes, and allocation of resources, moving from a seller-centric to a buyer-centric orientation and shifting from analog sales processes to hyper-automated, digital-first engagements with customers.

Do we all see this trend continuing or is it simply a reaction to the pandemic environment?

This session will explore where the experts feel B2B sales and marketing will be moving forward. With top-line growth opportunities in the forecast, attendees will either walk away confident in their structure… or rethinking their strategy. Either way, this session is a must-attend.

Register for ISA Fall Summit: The Industry’s Top Professional Growth Event!
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