Need more information? Please Contact Edward Gerber at egerber@isapartners.org
A new standard of expectations helping Manufacturers and Independent Reps (IMRs) create better strategic value for each other while satisfying the evolving End User and Channel 2.0 needs
Who Should Attend
ISA Manufacturers and Independent Rep (IMR) members looking to engage in Channel 2.0 game-changing best practices to ensure they are part of the channel transformation not a victim of it.
Both the Principal and Sales Leader as change management is needed to leverage the full potential of IMR 2.0 – transforming the traditional legacy relationship to a new strategic IMR 2.0 partnership.
What You Will Learn
- Channel 2.0 – It’s all about the End User!: The drivers and capabilities needed for all stakeholders to thrive in Channel 2.0 and beyond
- Getting Close to the End User: The “serving mindset” needed to connect with End Users the way they want to be helped
- IMR 2.0 Best Practices: A new performance standard strengthening the strategic connection between Manufacturers and IMRs
- Standardized Sales Process: An industry first foundation & methodology enabling common terminology, automation and efficient business planning
- Pipeline Automation: An industry first IMR 2.0 platform simplifying communication, IMR/Manufacturer on-demand collaboration and certification
- IMR 2.0 Certification: What it is and how it will elevate and differentiate ISA Manufacturers and IMRs that are strategically aligned to the IMR 2.0 standard.
- Core Values for the New Manufacturer / IMR Partnership: What it takes to make the new relationship “tick”
Accommodations
Hotel Arrangements
Embassy Suites by Hilton Chicago-O'Hare/Rosemont
5500 North River Rd.
Rosemont, IL 60018
Need assistance with accommodations? Please Contact Destani Barr at dbarr@isapartners.org
IMR 2.0 Business & Planning Conference Agenda
Day 1 – Sunday, October 20, 2019
Registration
Check in/Ballroom Foyer
Opening Session
Welcome & Opening Comments:
IMR 2.0 Chair – Craig Lindsay, President – Pacesetter Sales & Associates IMR 2.0 Co–Chair – Patrick Curry, President – Fullerton Tool Keynote – Disruptions Impact on the Manufacturer and Distributor Relationship: Ian Heller, Founder & Senior Partner – Real Results Marketing, Inc. Closing Comments Edward Gerber, President & CEO – ISA
Salon DEF
Opening Reception and Dinner
Atrium
Day 2 – Monday, October 21, 2019
Breakfast served in the Atrium
Complimentary for hotel guests
Channel 2.0 – Its all about the End User
Edward Gerber, President & CEO – ISA
Salon DEF
Break
Ballroom Foyer
The Serving Mindset
Daniel McQuiston, Ph.D, Professor – Butler University, Lacy School of Business
Salon DEF
Break
Ballroom Foyer
ISA Manufacturer Analytics
Edward Gerber, President & CEO – ISA
Salon DEF
Making the Partnership Tic
Daniel McQuiston, Ph.D, Professor – Butler University, Lacy School of Business
Salon DEF
Networking Lunch
Atrium
Applying Core Values – Workshop
Daniel McQuiston, Ph.D, Professor – Butler University, Lacy School of Business
Salon DEF
Day 2 Panel Q&A
Craig Lindsay, President – Pacesetter Sales & Associates Patrick Curry, President – Fullerton Tool Edward Gerber, President & CEO – ISA Daniel McQuiston, Ph.D, Professor – Butler University, Lacy School of Business
Salon DEF
Business Planning Sessions (Manufacturer/IMR Meetings)
On your own
Adjourn
Day 3 – Tuesday, October 22, 2019
Breakfast served in the Atrium
Complimentary for hotel guests
Elevating the Industry – IMR 2.0 – 4.0 Certification Vision
IMR 2.0 Chair – Craig Lindsay, President – Pacesetter Sales & Associates IMR 2.0 Co–Chair – Patrick Curry, President – Fullerton Tool
Salon DEF
Delivering on the Vision – IMR 2.0 Platform
Edward Gerber, President & CEO – ISA
Salon DEF
Break
Ballroom Foyer
Collaboration Made Simple – IMR 2.0 Platform
JP Werlin, CEO & Co-Founder - PipelineDeals
Salon DEF
Certification Workshop – How to Include Manufacturers in Certification
Craig Lindsay, President – Pacesetter Sales & Associates Patrick Curry, President – Fullerton Tool Edward Gerber, President & CEO – ISA
Salon DEF
Day 3 Panel Q&A
IMR 2.0 Committee
Salon DEF
Call to Action & Adjourn
IMR 2.0 Chair – Craig Lindsay, President – Pacesetter Sales
IMR 2.0 Co-Chair – Patrick Curry, President – Fullerton Tool
Salon DEF