
Preparing for Tariffs:
Strategies for Resilience
Tuesday, February 18, 2025 | 1:00 - 2:00 PM ET
Preparing for Tariffs: Strategies for Resilience
For industrial businesses across North America, tariffs are no longer just a trade policy issue, they pose a direct threat to profitability, cash flow, and even business continuity. Sudden tariff changes can drive up costs overnight, disrupt supply chains, and create financial strain. While no one can predict exactly when or how tariffs will shift, preparation is the best defense against uncertainty.
For senior executives, the challenge is not about gaining an advantage but about minimizing risk, protecting margins, and ensuring operational resilience in an unpredictable market. This session will provide practical strategies to help businesses be as prepared as possible.
Pricing Under Pressure – How to quickly adjust prices and maintain profitability.
Credit & Cash Flow Management – Preparing for the financial strain of sudden cost increases.
Stacked Tariffs & Cross-Border Trade – Understanding the impact of multiple tariff applications on goods.
Contract & Legal Safeguards – Ensuring agreements allow flexibility for sudden cost increases.
Rebate & Inventory Management – Adjusting incentives and managing inventory valuations.
Supply Chain Resilience – Exploring alternative sourcing, stockpiling strategies, and government relief options.
Why Attend?
This session is designed for executives in industrial sectors who need to prepare for the financial and operational risks of sudden tariff changes. While uncertainty is unavoidable, businesses that plan ahead will be in the best position to adapt quickly, minimize disruption, and maintain stability in an unpredictable trade environment.
Meet the Speaker
Mark Gilham – FCCA, CPP
Vice President & Head of Advisory, Enable | Expert in Commercial Strategy & Financial Leadership
Mark Gilham is a Fellow Chartered Certified Accountant (FCCA) and Certified Pricing Professional (CPP) with extensive experience in commercial strategy, pricing, and financial leadership. As Vice President & Head of Advisory at Enable, Mark leads global advisory services, helping industrial businesses optimize commercial agreements, manage financial risk, and adapt to market challenges. Mark has held senior finance roles across multiple industries, including wealth management, construction, and outsourced fulfillment. As a former CFO, he brings practical, experience-based insights to commercial decision-making and financial resilience. His expertise in pricing, rebate management, and supply chain incentives has been recognized by Harvard Business Review and industry forums worldwide. Having helped businesses navigate various shifting trade landscapes, Mark understands the complexities of preparing for market uncertainty. His approach focuses on practical solutions, agility, and strategic foresight to create resilience in unpredictable environments.