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Artificial Intelligence
in Sales
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Posted in ELCC, on April 13, 2023

Artificial Intelligence (AI) is transforming the way we buy and sell. According to a McKinsey survey, a whopping 79% of respondents agree that AI adoption in marketing and sales has helped to increase business revenue.

This technology has already reshaped the B2C world, and B2B is next! Your customers have come to expect a more personalized buying experience. Distribution executives need to respond to that change while planning for organic sales growth. AI has the power to fundamentally transform the modern sales function. Studies have shown that early adopters of AI may increase cash flow by as much as 122%, with those that follow only seeing around 10% improvements. So, it’s imperative that distributors have an understanding of AI, how it relates to their business model, and how to successfully deploy this technology to aid their existing sales force.

In this informative session, we’ll take attendees from the basics of AI all the way up through adopting it within your business. You’ll learn the different use cases for AI in B2B, the kind of sales outcomes they can expect, and how you can successfully introduce AI to your business.

LEARNING OUTCOMES

Understand the basics of AI and how it’s different than other tech investments.
Understand the use cases for AI in the industrial channel across all your sales channels.
Learn how industrial companies are currently leveraging AI to drive sales growth and the business impact they’ve seen.

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