About the Series
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Watch the Video
End-Customer Centricity & Its Impact on the Bottom Line
This video provides insights into the rapid changes in end-customer buying behavior and emphasizes the importance of understanding their decision-making process, engagement preferences, and having a strong value proposition.
Facilitator: Kristin Kraai-Keely
Panelists: Jim Perdue (Dorn Group) | Mike Hockett (Modern Distribution Management) | Zach Brado (NetPlus Alliance)
Watch the Video
The Omnichannel End-Customer Experience Explained
The video discusses the definition of an omnichannel experience, suggests various channels to create it, provides tips to identify the right channels for your end customers, and emphasizes the need for consistent messaging.
Facilitator: Kristin Kraai-Keely
Panelists: Tom Burton (LeadSmart Technologies ) | James Dorn (Dorn Group) | Mike Hockett (Modern Distribution Management)
Watch the Video
Omnichannel Marketing Defined
This video discusses omnichannel marketing, its differences from traditional marketing, the need for an omnichannel marketing strategy, and provides examples of best practices.
Facilitator: Kristin Kraai-Keely
Panelists: Sarah Drake (PFERD North America) | Julie Trottier (Mechanix Wear) | Lindsay Young (3 Aspens Media)
Watch the Video
Omnichannel Marketing Execution
This video explores the people, roles, technology, infrastructure, budgets, and measuring results required for deploying an omnichannel marketing strategy, including the potential for outsourced partners and services.
Facilitator: Kristin Kraai-Keely
Panelists: Lindsay Young (3 Aspens Media) | Chelsea Meiller (ORS Nasco) | Tom Burton (LeadSmart Technologies)
Watch the Video
Omnichannel Sales Defined
This video discusses the concept of omnichannel sales, its differences from traditional sales, the importance of an omnichannel sales strategy in providing an overall end-customer experience, and provides examples of best practices.
Facilitator: Kristin Kraai-Keely
Panelists: Ian Heller (Distribution Strategy Group) | Renee Ricciotti (3M) | Jon-Michael Raymond (FyterTech)
Watch the Video
Omnichannel Sales Execution
This video discusses the necessary components for deploying an effective omnichannel sales strategy, including the roles, technology and infrastructure needed, as well as effective sales training requirements.
Facilitator: Kristin Kraai-Keely
Panelists: Kevin Brown (LeadSmart Technologies) | Bill Dwyre (Weiler Abrasives Group) | Colin Brown (Stellar Industrial)
Watch the Video
Applying Omnichannel Strategies to Employee Recruitment
This video highlights the connection between customer experience channels and employee recruitment, emphasizing the significance of a positive candidate experience and exploring strategies for attracting candidates through technology.
Facilitator: Kristin Kraai-Keely
Panelists: Dr. Bharani Nagarathnam (Texas A&M University) | Patrick Curry (Fullerton Tool Company) | Tony Myers (US Tool Group)
Watch the Video
Applying Omnichannel Strategies to Employee Retention
This video discusses various channels for retaining top talent while exploring the significance of culture, leadership, and recognition, and stressing the importance of consistent assessment of retention strategies.
Facilitator: Kristin Kraai-Keely
Panelists: Dr. Bharani Nagarathnam (Texas A&M University) | Patty Mattesi (Kennametal Inc.) | Tony Myers (US Tool Group)