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ISA SUMMER SESSION:
Elevate Your Trade Show & Event Game

Friday, August 2, 2024 | 2:00 - 3:00 PM ET

Elevate Your Trade Show & Event Game

For our third segment of Industrial Marketing is Broken, we’re turning up the volume on a topic that sparks debates across the industry. Trade shows!

For this high-impact episode, co-hosts Brendan Breen and Eddie Saunders Jr. are bringing in industrial marketing expert Mary Keough, Director of Product & Content Marketing at CoLab Software, to give us the hot take on how brands can boost their trade show AND growth efforts with modern marketing that works!

If you plan, attend, or plan to attend any industry events in the future, this episode will be loaded with valuable insights that will help you drive more impact and better protect your events investments.

Key Items of Discussion:

  • Pain Point & Frustrations
  • Event ROI Measurement
  • Digital Marketing Bolster
  • Aligning Events & Marketing Goals

Watch the Recording

Meet the Speakers

   

Mary Keough

Director of Product and Content Marketing, CoLab Software

Mary Keough is the Director of Product and Content Marketing at CoLab Software and the Co-Host of the Purposeful Marketing Podcast. Prior to this, she served as the Head of Marketing at Map My Customers and gained valuable experience as a Senior Marketing Specialist at Gorilla 76, an industrial B2B marketing agency.

Eddie Saunders Jr.

Founder & CEO, Speak Friend

Eddie Saunders Jr. is a passionate thought leader in the world of Industrial Content Strategy & Demand Generation. With 14+ years of battle-tested experience in the field, he has proven himself to be an innovative and strategic thinker, consistently challenging what’s possible in the industry. As Founder & CEO of Speak Friend, Eddie has built a reputation for his ability to create compelling and effective marketing campaigns that drive results. His expertise spans a wide range of areas, including branding, digital marketing, social media, and more. What sets Eddie apart is his deep understanding of the customer journey and his ability to create experiences that resonate with audiences on a personal level. He is a firm believer in the power of empathy and uses this approach to connect with customers and build long-lasting relationships.

Brendan Breen

CEO, ISA

Brendan Breen is a distinguished leader with a proven track record in driving organizational growth and success. With a strong background in membership development, strategic initiatives, financial management, and long-range vision setting, Brendan has played a pivotal role in shaping the future of the Industrial Supply Association. As a seasoned executive, Brendan has consistently demonstrated his ability to spearhead transformative changes. His strategic insights and innovative approach have propelled the organizations he has been a part of to new heights of excellence. Throughout his career, Brendan’s accomplishments have been underpinned by his profound understanding of industry dynamics, his ability to envision and execute comprehensive strategies, and his knack for driving sustainable growth.

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