Lead With Confidence
Staying relevant means evolving with the ever-changing market. We understand that it’s hard to know when and where to begin. Anticipating change and having the confidence in making the right decisions is the key to success.
We deliver actionable data, leading strategies, relevant education and powerful networks to help you leverage change and use it to your competitive advantage.
Engage
Expand your network, accelerate your education, engage in analytics, serve your industry.
Learn
Explore Channel 2.0, all our current initiatives for the channel and more in our education library.
Lead
Be an innovator, sponsor and donor helping Lead the Channel Forward®.
Channel 2.0
Traditional supply channels and supporting sales models are no longer keeping up with End User needs and the rise of Industry 4.0. New capabilities and standards are required to stay relevant.
In response, ISA created Channel 2.0 to set a new standard of expectations. This strategic initiative helps all stakeholders (Distributors, Manufacturers, and IMRs) create better value for each other while attaining the goal of satisfying the End User’s evolving needs.
Learn moreWe are the people who Lead
The Channel Forward®.
Watch the Video
John Mark
CEO - BlackHawk Industrial
Upcoming Events
Mark your calendars and plan to engage.
2025 Fall Summit
The Channel's BEST Professional Development Event.
November 3 - 5, 2025
The Peabody
Memphis, TN
ISA26 – Cleveland, OH
Where the MROP Channel Does Business™
April 20 - 22, 2026
Huntington Convention Center
Cleveland, OH
ISA Management
The ISA Team Culture
Our team is honest, supportive, and driven by growth. With our curiosity and entrepreneurial mindset, we always deliver superior value and a world class experience for the members we serve.
Our Team Values
Trust, Transparency, Respect, Equality, Appreciation, Fun, Hard Work, Creativity, Balance
Want to know more?
Call us at (866) 460-2360, or submit your question below. We're here for you.